For all the talk of the demise of the good old newspaper, Canadians told NadBANK (Newspaper Audience Databank), they love them; nearly 8 in 10 Canadians read a daily newspaper each week. And readership for the 6 largest markets grew slightly over the past six months both for print and Web site products.
That goes completely against what Del thinks. I curled against Del yesterday at the rink and during a pause in the action, and inquiring about my background, the Manotick senior blithely said, “Well the internet is killing newspapers isn’t it?”
Nope, I said to Del. But it’s a common misperception. The paper circulation of newspapers is certainly stagnant. But they have altered their way of distributing what they do.
I know what you’re thinking.
But what about demongraphic separation?
Check this out: